This snarky parenting ad went viral very quickly – according to one source it has over 100 million views! – and that’s atypical for a video that’s over 3 minutes long. ChatbooksĪccording to Edison Research, 81% of US mothers are on Facebook, making it the perfect place for Chatbooks to post this video ad! They don’t want to see the same old stuff, and that’s proven by how positively people react when an ad is truly great. That’s especially true for consumers today who are constantly bombarded with ads. What made this video so great – apart from the wicked humour – is that it showed the company doesn’t take itself too seriously.Ĭustomers appreciate it when you’re able to let go and have some fun. Match is an established company that’s been around for just over 25 years, and in that time they’ve gone in many different directions with their marketing. The ad was wildly popular on Facebook, with the campaign’s hashtags #matchmadeinhell and #yearfromhell being shared thousands of times. The ad pokes fun at some very 2020-like scenarios, including a socially-distanced date at the gym and the devil and 2020 laughing as they steal toilet rolls from public places. It features the devil finally meeting his dream-girl on Match. While he doesn’t star in the ad, Reynolds did write the story. In an interview with Ad Age, Reynolds said: “We just imagined what a ‘2020 match’ would look like and this video was the natural, slightly warped result.” This hilarious ad, made by his agency Maximum Effort, for Match allowed viewers to stop for a moment and laugh at the hellish year that 2020 has been. Hollywood superstar Ryan Reynolds has added “marketer” as another string to his bow, and he seems to have quite a talent for it. If Apple had simply posted a dry 2 minute demonstration of how Apple Music works, do you think the ad – and the platform itself – would have gotten as much attention as it did? 2. The actual product itself is on screen for a couple of seconds – and that’s okay! Video ads, especially those posted on social media, should be about creating intrigue and enticing potential customers to find out more. The main takeaway from this ad is that you don’t need to focus on what your product is, but what it can do for your customers and how it can make them feel. But we can’t all call in a favour from a-list celebrities when we need to create our next video ad. Okay, so Apple made an incredible ad that featured Taylor Swift rapping. While this didn’t gain the same traction as the first video, it was still wildly popular: Not only was it featured everywhere from Forbes to The Guardian, sales of the song featured in the ad jumped an incredible 431% on iTunes.Ī few months later, Apple followed up with a “response video” featuring Drake. The impact of the ad, as you’ve probably guessed, was astronomical. And it was posted on April Fool’s day ( no one knows whether that was intentional or not).Īll of these ingredients make this the perfect recipe for an iconic video ad that is going to set tongues wagging. It came out a couple of months after some controversy between Taylor Swift and Apple. It’s got Taylor Swift rapping along to Drake. When this ad came out in 2016, everyone was talking about it – because there was SO much to talk about. Their marketing campaigns usually get people talking, but this ad for Apple Music exploded. Apple – #TAYLORvsTREADMILLĪpple is a company that knows how to market their products. Now let’s take a look at the best Facebook video ads of all time… 1. Use strong visuals to grab attention and hold interest, whether it’s bold graphics, colorful footage, or simply well-designed slides. People are visual creatures, so it’s important to make sure your video is visually interesting as well as verbally compelling. If you have a lot of information to share, consider breaking it up into a series of shorter videos instead of one long one. Keep your videos under one minute whenever possible, as people are more likely to watch a shorter video all the way through than a longer one. When it comes to Facebook videos, less is definitely more. Add subtitles or closed captions to ensure that your message comes across loud and clear, no matter where or how your video is being watched. More than 85% of Facebook videos are watched without sound, so it’s important to make sure your video can be understood even if people aren’t listening to it. Whether it’s a funny joke, an interesting statistic, or an arresting visual, make sure your hook is strong enough to keep people watching. You only have a few seconds to grab people’s attention, so make sure your video starts with something that will immediately pique viewers’ interest. Quickfire tips for making a “best” Facebook video ad □ 1. Quickfire tips for making a “best” Facebook video ad □.
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